We start on the premise that you’ve got your clothes wardrobe right. Now you need to match your accessories to complete the look.Let’s start with shoes. Before you start worrying about the latest fashion, think of your preferred style because anything that you can pull off well is great fashion. And this applies to shoes the most since shoes are directly related to comfort. For instance, if you are not comfortable with stilettos there’s no point wearing them just for the sake of fashion. Once you decide what you would be comfortable in the most – think of the style that matches your dress. You should not choose to wear handcrafted booties with a chic A-line dress or any other combination as weird as that.After shoes the most important fashion accessory affecting your look is your jewellery. Wear matching jewellery with every dress. The concept of your momma-gifted-gold-jewellery is so passé. Don’t get me wrong, it’s still great for keepsakes and looks great when worn on an occasion that calls for it, but you just cannot wear the same earrings daily with every dress. That’s so not fair. Anyways, when it comes to jewellery follow the golden rule – your jewellery cannot be more or less – it needs to be just right. For instance, avoid a necklace with chandelier earrings to keep away from too dressy. Or a ridiculously oversized ring and chandelier earrings might be the only jewellry you wear or something else completely. The trick is your jewellery needs to compliment your overall look and not steal the show. And remember gaudy is not always classy.Then come to your hand bag. Not many of us consider a hand bag as a fashion accessory but there’s where we have been wrong. Right? I mean while as a woman I feel almost naked without a bag, I also need to realize that my hand bag would add to my overall look. Look for a handbag that’s the latest in trend. For instance the current trend is oversized hand bags. Go grab one. Have at least 2-3 hand bags in different styles for your daily use. And be sure you change your bag to match your style.Then there are things like glares, scarves, belts etc. that you can match with your dress.
It often can be said that image is everything. Clothes make the man or women. Diamonds and gemstones may be accessories. Fixtures, their choice and professional presentation mold the jewelry or diamond gemstone store into its final image and provide the basis for sales and reinforcement of sales in any customers’ eyes and mind. Who needs post cognitive dissonance when it comes to sales in 2009 and on into 2010?Fixtures into – showcases and lighting – are than also runs or minor thoughts for any store. Fixtures for a jewelry store are just plain basic essentials. They constitute and create the essential elements of image and overall marketing and lay the basis for marketing plans and implementation.If you walk into what will strike you as a well put together jewelry or gemstone outfit – whether it is a newer “big box’ variety, a mall operation or a smaller independent of family run operation, in most cases it will come down to good choice of fixtures and display.Yet many jewelers simply do not put much emphasis into these areas. They are either too buy or apply “false economy”. Often, retail stores attract customers in their own image. It is like a mirror. A poorly marketed store often attracts what might be considered inferior customers -when it comes to the bottom line of sales and profits. Many in the jewelry trade both purchase and source the entirely wrong type of store fixtures, cannot find adequate or appropriate suppliers in the trade, or downright scrimp. After all it might seem that a penny saved is a penny earned. Not so in the luxury accessories markets- diamonds, gemstones and jewelry. If you expect your customers to ante up several notches to more luxurious products, up several points and the scale, and you do not provide adequate support in terms of making them feel comfortable about their purchases, in the right settings how do you expect them to shell out the cash. And as well for your retail or even wholesale operation to make money.Sure there are some customers who wish to purchase discount or even “distressed” goods thinking that they got the buy of a lifetime, thinking that any luxury digs come out of their pocket, that these costs have to be picked up somewhere – in this case from their pocketbooks. Yet these clients are a small portion of the buyers that you will meet in your lifetime. On top of that these are not the customers and clients that marketing empires are built upon. There are some clients who prefer to deal with a New York diamond wholesale in a tiny, unlit back room. However there are not many of these all in all and you cannot make a living off these.People want to be reassured when they buy luxury goods, especially those in small packages for the money – for example luxury brand name watches or gemstones. People could buy sugar water – yet they insist on a brand name product like that of a cola drink brand. They could put their money under the mattress, or store it at a small bank – yet banks go out of their way to build giant solid imposing buildings all to convince customers that their money is safe and that the firm is substantial. Bankers after all are not known for spending money and funds frivolously.In summary if you want your retail jewelry or diamond trade store to do well, take the time, effort and added costs to focus on store fixtures as a means of creating proper image and ambience. Fixtures do not cost, they pay.