If you own a company, you might find yourself always in the same circle when it comes to advertising and marketing; this is very easy to do! Although there are many different advertising options available to companies, the same ones are always chosen over and over. This is usually because people tend to go with what is comfortable to them and can often be heard saying the line “if it ain’t broke, don’t fix it”. While for some aspects of life this is a perfectly logical statement, it is not for advertising. Making the switch in advertising options is not difficult but does require a little research and an open mind.As times evolve, more and more options become available. Do not close the company doors on these opportunities but rather, take the time to research them and understand them. Who knows, maybe they could be a perfect fit and garner more returns on the company’s advertising investment.In addition to being open to new concepts of advertising, do not forget the older models that are highly successful! Although printed banners have been around for years and used as a widely accepted form of advertising, many companies do not consider them because they simply do not think of them. Printed banners are not only highly successful at communicating a clear message; they are also a very affordable way to advertise.For this, printed banners can be used as an advertising campaign supplementation or a standalone advertising campaign. Depending on the companies goals and market, determining whether or not to use multiple channels of advertisement should be left to solid research. Overall, however, printed banners in all forms such as on banner stands or hanging are quick to demand attention because they are large, quick to read and eye-catching.In order to make the switch in the company’s advertising option consider allocating a certain percentage of the advertising budget to printed banner advertising and then another small percentage to a more modern advertising method. At the end of the advertising campaign, compare which one performed the best of the two trials. If they both faired equally, increase the allocation a bit more to see if increased funds will help the flow. In general, there will be a breaking point where one will outperform the other in most cases. It is at that time that the company can choose to split the advertising budget half tradition methods of advertising with the new option or solely focus on the new method of advertising.In general, it is always good to consistently review which advertising options are available to the company to consistently maintain an edge. The one advertising option that will never go out of style, however, is the printed banner which should always be on hand for times when they are necessary.